Quote: "Visual literacy is a learned “reading” of images. Semiotics is the study of how the reading of signs and symbols together communicate complicated ideas in the form of codes (Lester, 2000). Just as basic textual literacy uses vocabulary, metaphors,and genres, visual literacy employs colors, icons, and various media to communicate ideas and feelings to
readers. Grounded in the senses and surrounded by a context, both basic and visual literacy rely on active construction
of meaning through a process of interpreting codes and signs."
Reaction: I think what struck me most about this quote at first is the fact that it states that the ideas and concepts presented visually form complicated messages. It is easy to look a t a magazine cover or a news article with a picture and think that you know and understand what you just saw, but in reality, it all forms a very complicated idea that takes time and effort to fully comprehend. It is important that teachers realize this because it is difficult for students to understand these messages even if they know how to decode them and research them. The message is not clearly stated in words and therefore there is a lot of room for interpretation, especially because media sources know how to edit photos and stories to make the reader think certain things. I never though of visual literacy in this way. It is very important to recognize colors, symbols, signs etc.. as the vocabulary and context clues of visual media. Just as a student can not be expected to understand a story if he or she does not know the vocabulary, a student can not be expected to draw insightful and meaningful conclusions from visual media if he or she does not know what all of the different elements mean separately and what they mean when used all together. In teaching visual literacy, teachers need to start with the basics (what certain colors mean, or why certain symbols are placed in certain ways) in order for students to build on those skills and eventually be able to decode and interpret the visual messages that they see every day.
Resource: Abilock, D. (2003, Nov. - Dec.). A Seven-Power Lens on Multimedia Literacy. Multimedia Schools, 1, 31-35.
Related Resource: http://www.medialit.org/ This is an entire website and group dedicated to media literacy


