Website Evaluation

Website: http://www.thedogisland.com/index.html

Who?

Has someone taken responsibility for the content of this Web site? No. Two people are named as being responsible for the idea, but no author of the website itself can be found.
Is information about the author or organization clearly stated? No. Though their is a lot of information about the organization, much of it is written with poor grammar and in a very unprofessional manner.
Are there any links to in-depth information about the author or organization? No.
What?
Is emotion used as a means of persuasion? Absolutely. The website wants you to feel very bad about how dogs live and shows pictures of playful animals to make you think that dogs are happier on this island.
Does the site offer more than one viewpoint? No. In fact, it is stated more than once that they think the only right thing to do is to send your dog to Dog Island. Their answer to every question is "Send you dog to Dog Island."

Are there links to other or alternative viewpoints? No. Most of the links posted on the website have to do with other "free dog" ideas.
When?
Is it important that the information you're looking for be absolutely current? Yes. If someone bought into this idea and thought the island was real and wanted to send their dog to dog island, but this website was actually made years ago and the information is no longer relevant, then they would wind up shipping their dog off to a place that doesn't exist.
Is a reference date provided to show when the material was put online, or when it was last updated? The website is copyrighted for the years 2003-2010. The site also has a weather box that is updated daily, but it is not obvious whether or not the website itself has been recently updated.

Do the links work? Yes, the links work.

Summary
Honestly, I could have evaluated the credibility of this website without answering these questions simply because the idea itself is so unbelieveable. However, after answering these questions, it becomes even more obvious that this is not a website you should trust and certainly not one that you should send money or your pet to. This site is definitely a scam and is no where near legitmate. It actually has a section on the directions that tells you to go to Tallahasse, look up all the dog groomers, figure out the pattern of their names, then start putting red tape on their business doors, and someone from Dog Island will approach you if you seem to be doing this correctly. This page is just unbelievable.